Role
UI/UX Designer
Team
2 UI/UX Designer - 1 PM
Timeline
1 Month
Platform
Web Application
Link
The website is live for beta testing.
Status
Completed
01 — Overview
The HUL Supply Chain project was built to bring global market data into one place through a single dashboard, managing 100+ data points together. HUL’s supply chain is known for its efficiency, agility and wide reach powered by 25+ factories and 30+ warehouses that deliver products to over 1 million retail outlets. It also leverages digital transformation, using Machine Learning and a Supply Chain Nerve Centre (SCNC) for real-time, data-driven decisions.
This project is protected by a Non-Disclosure Agreement (NDA), so I can only share the full case study upon request. However, the images below highlight some of the polished visuals featured in the live product.
02 — The Problem
The HUL Supply Chain project aimed to manage and monitor massive amounts of data - over 10,000+ entries uploaded daily from 25 factories and 30+ warehouses, serving more than 1 million retail outlets. The challenge was not just handling large-scale data in one place but also going beyond standard dashboards. The client wanted a creative, clean and simple layout that made complex data easy to read and act on.
03 — My Role
On HUL’s global supply chain platform, I designed tools that help teams track inventory and logistics across multiple markets in real time.
Systems Thinking
Mapped supply chain data flows across markets, warehouses and logistics partners.
Dashboard Design
Designed dashboards for tracking inventory and shipments at a glance.
Data Extraction
We received JSON data and extracted the relevant string and numeric values, mapping them into the appropriate table and chart formats.
Global Collaboration
Coordinated with regional teams to validate the design across markets.
04 — Research
We interviewed supply chain managers across regions to understand how they track inventory today and where visibility broke down across markets. We started with a discovery workshop to understand the business and user pain points, identify key business goals and define the problems we needed to solve.
From there, we conducted desk research to understand the business, market, competitors and user needs. We also used a combination of qualitative and quantitative research to validate assumptions and uncover deeper user pain points.
05 — Information Architecture
The architecture organizes markets, warehouses and shipments into a consistent hierarchy that scales across regions.
06 — Design System
We followed the global design guidelines to maintain consistency across the product. The design system was adapted to support global consistency while giving regional teams flexibility where needed.
For this product, we also worked within specific constraints and followed the brand guidelines for colors, typography, spacing, components and other visual elements to ensure a consistent and cohesive experience.
Typography
Colour
Components
Icons
07 — Final Output
The final platform gives supply chain teams a unified, real-time view across global markets and warehouses.
08 — Impact
Since rollout, regional teams have reported clearer visibility into cross-market inventory.
Conversion Rate
2% → 3.1%
Engagement
0% → 20%
Live data
100+
Live
Active dev.,
09 — Reflection
Designing for a global supply chain taught me how much consistency matters when teams span so many markets.
Global consistency is hard-won
Aligning regional teams took as much design work as the UI itself.
Data visibility drives trust
Clear dashboards reduced reliance on manual reports.
Enterprise systems need flexibility
A rigid system broke down across different regional needs.
Scale changes priorities
What worked for one market didn't always work for all.